THE BIG PICTURE

Backend heavy wins

Frontend greenshoots emerging

$MILLIONS IN INCREMENTAL BACKENDS

• Prior backends: $250k and $500k
• First we did: $1.4M
• Several past $2M
• Robotics: $3.5M

Annual content cost savings

• Removed $90k/month valueless incentives
• Reduced copyediting from $700k/year to $30k

THE CHALLENGE

Strong revenue per engaged member

But weak frontend mutes backend wins

Backend campaigns hosted

Made in USA • Rare Earth • Robotics • Quantum • Security

• Good mix of writing and coaching other Fools

ROBOTICS

Campaign performance

NEXT UP

Bleeker at Quantum Computing Lab

Today

Fool.com content increase

June → September

CONTENT EVOLUTION

Airtable upload tech

4 repeatable article series

AI-assisted content

We wrote 200 Discover headlines,
now coaching Fools on how to write themselves

YAHOO REPORTS AI

Launched on dozens of tickers

Scalable to 1000+

TEAM EVOLUTION

MFM + Channels merged

GOOGLE HEADWINDS

Continued weakness

Penalty hangover suspected

SLOW INTEGRATION

MFM + Channels merger

Took longer than expected

TECHNICAL DEBT

Changes blocked by pending system switches

Order page not tied to message

MMS largely unsupported (100% of revenue)

TESTING GAPS

Few frontend message wins

Need more copywriter capacity

Athletes even more important than copy

DATA CHALLENGE

Back to square one in many cases

DATA CENTERS

Backend → Frontend crossover

Perfect message incoming

The real art is grinding through challenges
rather than stopping. Need more onboard!

AMPLIFICATION

New External team ready

Results will be immediate

• $Millions in incremental backends
• $1.5M+ annual cost savings
• 5 backend campaigns shipped
• +30% content growth
• Team merger complete
• Data culture reemerging

THE FUTURE_

Building forward

HALFWAY THROUGH

Current deal at midpoint

Who do you want us training?

Where else do you want us?